It’s us, CellTrak! We know, you're looking at us and wondering if we got a haircut. We have a new brand look, and we hope you love it as much as we do.
After months of deliberation, we pulled the trigger on our new website. After constantly hearing about the website-to-be, our staff was so excited to click through the new pages, see and look at all the pretty colors—my favorite part.
But creating new brand elements, improving the user experience, and choosing pretty pictures is not the lasting impact of a new website. We view changing the branding of our company as a way to be a new CellTrak. We’re still dead set on empowering you to care by offering amazing and consistent home care solutions, now with a cleaner look! We spent time philosophizing about who we are, what we stand for, and how we can put that into our new look. Finally, we landed on 5 virtues (which you can hear more about in our virtue blog series) and 5 attributes to represent our brand.
So, we’d like to re-introduce ourselves. Hey, we’re CellTrak!
We provide a world-class solution to home and community care providers seeking point-of-care and field force management solutions. We are the tether between the large agencies and their field staff providing care in the home. Our customers and their staff are on the clock every hour of every day, demanding a 24/7 solution.
In short, what we do improves the life for millions of people requiring care in the home and those that are providing that care.
We stand on the foundation of 5 virtues – Values placed into action – and 5 brand attributes.
Virtues – Values Placed into action.
Brand Attributes – Our brand attributes are a promise to our customers and our employees on who we intend to be
CellTrak CEO Dan Wacker is elated about our new Brand release, and states,
“ When we sat down to create a new brand, we strived to keep our virtues and flywheel at the center. A new brand does not just change our look, it provides a vessel to show off our personality and our virtues. With the launch of this brand, we don’t want it to exist solely on marketing materials and on our website, but instead we want it to live in the hearts of our team members and customers. The new CellTrak brand is a statement of our core attributes – innovation, insightfulness, Caring, Security and Reliability. We hope you enjoy the new look and that you can see our brand shine through our work. I look forward to embracing the new brand and watching it manifest throughout the company. “
We hope that you enjoy the new website and use it as a resource for the latest updates in home and community care.
Want more information on celltrak? Visit celltrak.com/contactus or email sales@celltrak.com, and for EVV related inquires, contact evvinfo@celltrak.com