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Business Development Representative

POSITION TITLE: Business Development Representative

DEPARTMENT: Sales & Marketing

Reliable candidates should send their resume to

Join a 42-billion-dollar industry to improve the safety of caregivers, all while saving agencies money. We will all be impacted by care in the home at some point in life. Be part of our team that’s helping to provide better outcomes and better care in the home.


We are looking for a Business Development Representative to act as the liaison between our Marketing and Sales teams. Your role will be to seek new business opportunities by contacting and developing relationships with potential customers. Our biggest needs involve:

  • Qualifying leads from marketing campaigns as sales opportunities

  • Contacting potential customers through cold calls and emails

  • Database and list management

  • Presenting our company to potential customers

  • Demonstrating strong software sales discovery processes

To be successful in this role, you should have previous experience developing leads from marketing campaigns, cold calls, and assisting sales quotas. We expect that you will use communication skills to find and cultivate relationships with prospects from the first contact, through discovery until you hand off to a Regional Sales Director. If you are motivated, results-driven, and enjoy working in a team environment, we’d like to meet you! Experience within the home and hospice community is a big plus.

Ultimately, you will boost sales and contribute to our long-term business growth.


  • Qualify leads from marketing campaigns as sales opportunities

  • Contact potential customers through cold calls and emails

  • Present our company to potential customers

  • Identify potential customer needs and suggest appropriate products/services

  • Customize discovery sessions for handoff

  • Proactively seek new business opportunities in the market

  • Set up meetings or calls between (prospective) customers and RSDs

  • Report to your manager on (weekly/monthly/quarterly) sales results

  • Stay up-to-date with new products/services and new pricing/payment plans


  • Proven work experience as a Business Development Representative, Sales Account Executive or similar role ( 1-3 years experience).

  • Software sales experience

  • Hands-on experience with multiple sales techniques (including cold calls)

  • Track record of achieving sales quotas

  • Experience with CRM software (e.g. Salesforce or Hubspot)

  • Familiarity with MS Excel (analyzing spreadsheets and charts)

  • Understanding of sales performance metrics

  • Excellent communication and negotiation skills

  • Ability to deliver engaging presentations

  • BS or BA Degree in Marketing, Business Administration, Advertising or relevant field



  • Great salary base and compensation plan

  • Stock options

  • A health care plan including medical, dental, and vision

  • Paid holidays

  • Paid Time Off

  • On-the-job training


Reliable candidates with excellent communication and interpersonal skills are encouraged to submit their resume and salary requirements to:
Apply Today


CellTrak is a team of highly focused and passionate healthcare and technology experts who have invested years in solving the problem of delivering health care and related services in homes and community care settings by a distributed workforce. Since its founding and first client use of the solution in 2006 CellTrak has delivered a complete, integrated software-as-a-service solution that facilitates care delivery and real-time field force management; automates data collection; and provides information for business and care optimization to agencies who no longer want to work with self-reported information and paper processes. This includes apps for all types of caregivers that run on the leading mobile devices; portals for efficient, coordinated care delivery by a distributed workforce; interfaces to EHRs and back-office systems; and services to support adoption and optimization. During this period, the team has developed the company name into a brand that is respected, appreciated and has become the industry standard. CellTrak’s solution solves major problems for the home health care, hospice, and community care segments in the US, Canada, and the UK.