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UK: (020) 7411 9166

The CellTrak Management Team

Experienced health care, home care, and community care experts

With an innovative perspective and an entrepreneurial spirit, our team has developed CellTrak into a respected industry leader. We are committed to transforming the health care industry and improving people’s lives through better delivery and management of in-home and in-community care services.

Mark Battaglia, President & CEOMark Battaglia
President and CEO

Mark Battaglia has over 30 years experience in start-up and growth stage companies. Prior to joining CellTrak, he was CEO at ThinkVine, a marketing planning and optimization company. His previous experience includes executive roles in marketing, business development, and international operations at software and information services companies serving the health care industry and leading the SPSS BI division as President.

Andrew M. Kaboff Founder, Vice President and Chief Business Development OfficerAndrew M. Kaboff
Founder, Vice President and Chief Business Development Officer

Andrew Kaboff leads all aspects of CellTrak’s global business development. Andrew’s responsibilities include the development of strategic partnerships with customers, integrated solution providers, and cellular carriers. In addition, he leads the development of CellTrak’s global expansion strategy. Andrew developed the CellTrak concept in late 2004, and launched the company and signed its first customer in early 2006. He has been recognized by the National Association of Homecare and Hospice (NAHC) as an industry leader and visionary for developing solutions for a mobile workforce.

Brian Murnane, Chief Financial OfficerBrian Murnane
Chief Financial Officer

As Chief Financial Officer for Celltrak, Brian oversees all facets of accounting and finance for the company. His financial leadership experience spans software-as-a-service, assurance services, health care, and the online travel industries. He relocated and rebuilt finance and accounting teams on multiple occasions, consolidated systems, implemented new systems, directed systems, and process integrations and managed teams of various sizes and areas of expertise.

Steven A. Wegner, Founder and Chief Technology & Privacy OfficerSteven A. Wegner
Founder and Chief Information Security Officer & VP of Information Technology Infrastructure

Steven Wegner leads the data infrastructure and data security functions for CellTrak. From 1996 to 2006, Steve was a technology solutions consultant for Intelligent Computer Solutions / Sikich Group, where he was responsible for new business development and account management for network integration, connectivity, security and infrastructure projects, as well as custom software and website development projects. Steve provides CellTrak Technologies expertise in web application environment experience, data center design, disaster recovery and business continuance strategies, and network infrastructure of all types.

Heidi Ewell, Vice President of Provider Sales North AmericaHeidi Ewell
Vice President of Provider Sales North America

Heidi Ewell brings more than two decades of sales and account management leadership in health care technology and services companies. Most recently, she was Senior Director of Sales and Account Management at Truven Health Analytics, and her prior experience includes executive sales positions at Thomson Reuters. With CellTrak, Heidi manages major and critical developing client accounts and partnerships, as well as oversees the management of all other accounts. She directs the entire U.S. sales team, including inside sales, develops sales methodologies, and coordinates the selling cycle.

ryan_royal.pngRyan Royal
Chief Technology Officer

Ryan Royal leads all aspects of CellTrak's software development and quality assurance functions and is responsible for driving innovation. His 17 years of experience includes health care technology-related roles from application development to creation of strategic vision. Most recently, Ryan successfully led the core-product rebuild for a provider of patient engagement software as Chief Technology Officer. 

Kristi Harris, Vice President Customer SuccessKristi Harris
Vice President of Customer Success

As VP of Customer Success for CellTrak, Kristi Harris is responsible for ensuring our clients have a positive return on their investment and a great experience working with us. Kristi brings nearly 20 years of developing and managing teams responsible for software implementation, account management, training, and product support for various software companies in the health care industry. She has worked with hundreds of hospitals across the US to use software, data, and analytics to improve their business.

Deb Mulholland, Vice President of Care Delivery PerformanceDeb Mulholland
Vice President of Care Delivery Performance

Deb Mulholland is an experienced senior executive who brings more than 30 years of management experience including government, non-profit, and private organizations. She held a senior manager position with a national home health care service provider, where she was responsible for supporting quality care and service delivery by enabling frontline technology and operational tools. At CellTrak, Deb is responsible for creating partnerships and supporting organizations to achieve system integration, and leverage technology to improve organizational, staff, and client outcomes. 

Cheryl Reid-Haughian, Vice President of Clinical InformaticsCheryl Reid-Haughian
Vice President of Clinical Informatics

Cheryl Reid-Haughian has extensive experience in home health care and technology industries. She has been involved in a variety of research initiatives testing the impact of technology-enabled clinical information systems. Her most recent work includes working collaboratively with nurses to design and implement a technology-enabled clinical information system for a large Canadian home health care provider. At CellTrak, Cheryl provides leadership to customers, helping them develop strategies to ensure safe and quality care delivery services.

Amy Morris, Director of Product ManagementAmy Morris
Director of Product Management

As Director of Product Management at CellTrak, Amy Morris is responsible for managing in-life product performance: leading the development, approval, training and communication of new products and how they affect customers and systems. She brings 14 years of experience in product management to the CellTrak leadership team.

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Board of Directors

Mark Battaglia, President and CEO of CellTrak Technologies, Inc.

Mark Battaglia has over 30 years experience in start-up and growth stage companies. Prior to joining CellTrak, he was CEO at ThinkVine, a marketing planning and optimization company. His previous experience includes executive roles in marketing, business development, and international operations at software and information services companies serving the health care industry and leading the SPSS BI division as President. He earned a BA from the College of William and Mary and an MBA from the University of Chicago Booth School of Business.

Mark T. Koulogeorge, Managing General Partner of MK Capital

Mark Koulogeorge is Managing General Partner of MK Capital a $250 million venture capital firm that invests primarily in software, digital media, and educational technology. Mark leads the firm’s digital marketing and software investment practices and has over 15 years of venture capital experience. His functional expertise is in developing sales, marketing and distribution strategies to achieve market leadership and in the creation of high performance executive teams. Mark has served on the boards of directors of over 20 technology companies which have generated over $400 million of realized gains for his investors.

William K. (Bill) Hall, Founding Partner at Procyon Advisors LLP

Bill Hall is a Chicago-based venture capitalist who invests in health care and industrial companies. He is also an Adjunct Professor in the Engineering and Business Schools at the University of Michigan. Bill currently serves on the Board of Directors for the following organizations: Stericycle (SRCL: NASDAQ), Grainger (GWW: NYSE), Actuant (ATU: NYSE), Rush University Medical Center – Academic medical center in Chicago, Illinois, Northwestern University Settlement Association – Inner city social services in Chicago, Illinois, University of Michigan Depression Center – Academic & clinical medical research center in Ann Arbor, Michigan and University of Michigan Center for Entrepreneurship – Ann Arbor, Michigan.

Andrew Kaboff Founder, VP and Chief Business Development Officer CellTrak Technologies, Inc.

Andrew Kaboff founded CellTrak in 2004 and currently services as its VP and Chief Business Development Officer. Andrew has deep industry expertise in health care outcome-based care systems and serves on advisory boards for the industry. He has worked with the industry and partner community across North America to develop and launch the CellTrak solution offerings including visit management, time and attendance, mileage and GPS, scheduling and outcome-based care solutions, all with a common goal of empowering the care team.


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