Mobile Health Care Solution Leader Adds New Sales and Marketing Executives to Support Rapid Growth
SCHAUMBURG, IL – May 23, 2016 - CellTrak Technologies, the industry leader in mobile health care and service delivery solutions, announced today the addition of two new members to its executive leadership team. Heidi Ewell joined the company as vice president of provider sales for North America, and Lynn Zimmerman joined as director of marketing.
“The combination of rapid changes in health care and the increase in demand for home care are presenting CellTrak with many exciting opportunities,” said Mark Battaglia, CEO of CellTrak. “I’m thrilled to welcome both Heidi and Lynn to CellTrak’s executive team. Individually, they have great experience developing and growing successful software and services businesses. Together, they have the invaluable attribute that comes from familiarity in working with one another at Truven Health Analytics and Thomson Reuters. And, with the addition of Heidi to lead our North American Provider Sales team, we enable Andrew Kaboff, CellTrak’s founder and chief business development officer, to devote more time to strategic business development including developing partnerships with large organizations that expand our footprint in the Medicaid, managed care and accountable care markets, as well as continuing to lead our rapid growth in overseas markets.”
Ewell brings more than two decades of leadership in health care technology and services companies. Most recently, she was Senior Director of Sales and Account Management at Truven Health Analytics, where she was responsible for leading a team focused on maximizing provider client satisfaction and growth. In her position at CellTrak, Ewell is responsible for directing CellTrak’s North American sales team to acquire and expand customers in and from partnerships specific to home care provider markets.
Zimmerman is an experienced leader in marketing communications strategy, operations, and lead generation at healthcare technology and service companies. At CellTrak, Zimmerman will oversee all aspects of global marketing strategy and operations, and management of the marketing team. She is responsible for identifying and growing new customer segments and continuing to increase awareness of CellTrak as the leader in the mobile health solution market.
People receive exceptional health care in their home or community when their care providers use CellTrak’s Mobile Health Solution. Home care, hospice and community care agencies in the US, Canada and the UK deliver higher quality care, communicate more effectively, improve compliance, reduce costs and increase productivity with CellTrak. Today, CellTrak’s complete, integrated software-as-a-service solution supports one million visits per week, facilitating care delivery and real-time field force management, automating data collection, and providing information for business and care optimization. It includes apps for all types of caregivers that run on the leading mobile devices; portals for efficient, coordinated care delivery by a distributed workforce; interfaces to EHRs and back office systems; and services to support adoption and optimization. For more information visit http://www.celltrak.com.