- Mark Battaglia, CellTrak CEO
The leader of a mid-sized home care agency realized that, in order to compete effectively, she had to find ways to run the business more efficiently. As she dug into how the agency operates, she found that some data had to be keyed into multiple systems, data from some systems needed to be manually keyed into other systems, and that her management team couldn’t combine data in the ways they needed to do analyses to optimize the business.
At first, the leader framed the problem in technical terms – what technology did the agency need to better use its data? But, after talking with the CIO, she realized the technology to make use of the data wasn’t the issue – access to the data was. “It’s our data,” she said. “Why can’t we just get it and use it?”