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CellTrak Connection

CellTrak Virtues: Think Big, Execute Small

This blog is the final part of our five-part CellTrak virtue series, highlighting what CellTrak values and how we place those values into action. Check out our other virtue blogs – Empowering Care 365, Exceptional People / Exceptional Team, Be Transparent, and Work Smart / Have Fun!


Sometimes goals may seem unattainable, but you cannot always push them to the side. How can you tackle seemingly unachievable goals? At CellTrak, we hold the virtue – Think Big, Execute Small. We take on big projects every day. Between creating the industry’s first integrated enterprise solution for all types of home-based care, creating an easy solution for self-direction, and keeping up with our own comprehensive home and community-based care solution, it can be daunting to think about completing all those projects. In holding the virtue Think Big, execute small, we believe that great tasks can be solved every day by working consistently, little by little. As time goes on, each task seemingly finishes itself.

Though all our team members successfully carry out this virtue, when we think of Think big, execute small, we think of our Senior Development Team Lead, Adrian Petras. One of our team members commended Adrian, saying,

Untitled design (15)“Adrian is an extremely hardworking and dedicated CellTrak employee. Adrian strives to ensure that every day we are working towards our goals within the team. He is always available to team members and that we are hitting our goals through small steps, to ensure our overall new SD interface is a major success. Adrian’s attention to detail allows our team to hit our milestones and execute small steps throughout the process."

Home and Community-Based Care is the perfect example of Think big, execute small. According to AARP, 3 out of 4 adults aged 50 and older want to stay in their homes as they age. However, 41% say that they will be unable to stay in their communities. Even more so, 70% of adults over the age of 65 need or will develop the need for long-term care. The results are clear: Seniors prefer aging in their homes where they are most comfortable and independent. Additionally, COVID-19 has proven that our seniors are safest in their own homes. A recent study showed that nursing home deaths were up 32% as a result of the pandemic.

Keeping seniors at home is not a simple task, Even just running one home care and hospice agency requires time, money, and manpower, not to mention a mountain of state and federal mandates requiring electronic visit verification. But if we take things little by little, one caregiver and one visit at a time, we can find a way to get more people to stay at home. Still, many agencies face understaffing and underfunding issues, making providing home and community-based services an even bigger challenge.

Though agencies find themselves under a mountain of stress, things could be looking up! In April, Biden proposed a plan for a $400 billion expansion for home and community-based services as part of a $2 trillion infrastructure plan. Though the details of how the money would be allocated have not been identified, this funding takes a big chip at the main issue, providing better outcomes for home and community-based services.

While we wait for plans like these to take shape, there are tools to help you. Since CellTrak’s founding in 2004, there have been many advances in technology to make caregiving easier for providers and staff. Electronic Medical Records have made logging patient care progress easy and accessible for multiple caregivers, and mobile solutions like CellTrak have made EVV compliance uncomplicated.

As we trudge on to take on great tasks, know that if we work together, little by little, we can provide better outcomes for home and community-based care.

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