As an agency owner, growing your business is always top of mind. And yet, making sure your agency stands out and gets noticed by clients and referrers is hard, even for seasoned marketing professionals.
One of the best ways to gain this insight is by reading as much as you can on the topic. Health care marketing blogs can be a helpful source of inspiration; not only will you pick up great tips for marketing your agency and promoting your services, you’ll also stay on top of trending topics that impact your agency and affect your growth.
Not sure which experts to follow? Here are seven of the best health care marketing blogs that home care agency owners should read.
1. Chief Marketing Officer
Karen Corrigan’s blog encourages health care marketing executives to connect and share thoughts on the initiatives that are transforming health care. Posts cover current topics that are critical for today’s health care marketers to know and understand, from reputation management to CRM best practices.
2. e-Patients Blog
The Society for Participatory Medicine is committed to driving greater collaboration and communication in health care. Their e-Patients Blog provides important insights designed to help providers better understand their patients, so they can engage with patients more effectively.
3. Geonetric
Geonetric’s blog offers practical digital marketing strategies for the health care industry. Posts are filled with advice for navigating such concepts as blogging, websites, and search engine optimization (SEO). If you’re looking to boost your agency’s online presence or improve the online experience for patients and clients, this blog is a must-read.
4. The Healthcare Marketer
Dan Dunlop has built a tremendous resource for health care marketing professionals interested in audience engagement. In addition to covering important industry events and conferences, the blog also addresses such marketing topics as visual branding, content marketing, and more.
5. Healthcare Success
Healthcare Success, a full-service health care marketing agency, is dedicated to helping health care organizations attract new patients, improve their reputation, and leverage marketing tactics. Their blog features a wealth of hands-on guidance for agencies and providers, including how to create shareable content, improve patient satisfaction, and market to millennials.
6. Medical Web Experts
Medical Web Experts focuses tightly around the specific web-based challenges health care organizations face in their marketing. Their blog covers such specialized topics as HIPAA compliance in social media, patient data security, health care mobile apps, and more.
7. Ragan’s Health Care Communication News
This blog from one of the world’s leading PR agencies covers a broad range of trending topics, from social media to branding, reputation management, and patient engagement. With their “must read” stories, monthly webinars, and health care news feed, this site is a great reference for agency leaders and marketing teams who want to keep current on relevant issues.
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